Hatfield House is a Jacobean tourist attraction approximately 20 miles north of London. It's a leading example of the 'prodigy house'. It was built in 1611 by Robert Cecil, 1st Earl of Salisbury, a Chief Minister to King James I. An advertising campaign was commissioned targeting London bound tourists to venture further a field.
Hatfield House required a tube, train and bus station advertising poster campaign. They approached aearyl.com to design a campaign poster to compete with other London historical attractions, and we obliged by creating a cost effective branded solution, primarily targeting an increase in footfall.