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TESTIMONIAL
I would not hesitate in recommending aearyl’s services. Daryl's company has maintained a very high standard of customer service and have been constantly professional in all they have done for us. We have been impressed that aearyl.com are always available at the end of the phone for advice and guidance. Some of our projects have been quite demanding but they have always risen to the challenge.
Peter Gibson - Associate Director, Public Affairs (E&N Hertfordshire NHS)
BRAND OVERVIEW
The East and North Hertfordshire NHS Trust provides healthcare to an area with a population of almost one million people and is responsible for four major hospitals. 'aearyl.com' helped The Trust to campaign and petition central government and Hertfordshire residents to transform into a ‘Foundation Status Trust’.
PROJECT SCOPE
The scope of work included creation of a complete re-branding solution to run across all strategic campaign touch points. The branding suite and design treatment had to be suitable for subsequent on-going marketing material. Essential to the project was the notion that the branding style had to embody the Trust's core values. Major achievements included a mailshot campaign, encompassing a copy written summary document, delivered to 350,000 residents. The suite of design to support the campaign included large scale hoarding design, banner stand, advertising, brochure and supporting summary document, postcards and presentations.
BRAND DEVELOPMENT
Branding developed to encompass East & North Herts NHS trust values
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